What Purview Information Protection does
Microsoft Purview Information Protection (MIP) provides a framework for classifying and protecting data. It uses sensitivity labels to define how data should be handled, controlling access and applying protection measures like encryption. While all Microsoft 365 users can apply sensitivity labels manually, advanced features like automatic labelling, persistent protection, and label recommendations require a specific licence or add-on. The core functionality allows for consistent data governance across your organisation.
Purview Information Protection in Australian tenants today
For AU mid-market organisations, the rollout of Microsoft Copilot has significantly impacted MIP licensing decisions. Copilot’s ability to respect and apply sensitivity labels means that organisations without the appropriate MIP licence will experience limitations. The choice between Microsoft 365 E5 and the Purview Information Protection add-on often depends on the broader feature set needed; E5 offers a comprehensive suite of tools while the add-on focuses specifically on data protection. Organisations should review their compliance obligations, particularly in relation to APRA CPS 234 and the OAIC Privacy Act 2024, to determine the appropriate licensing model.