About Frontrow
SENIOR PEOPLE
ON EVERY ENGAGEMENT.
Frontrow Technology was founded in 2018 to give Australian businesses Microsoft Partner-grade work without the big-firm overhead. The people who scope the work are the people who do the work — senior engineers, consultants and architects across Brisbane, Mackay, Townsville and Adelaide. No junior bait-and-switch.
- Microsoft
- Partner — Modern Work & AI specialisation
- Since 2018
- Australian-owned, senior-led
- 5×
- Microsoft MVP — AI lead, five years running
- 4 offices
- Brisbane · Mackay · Townsville · Adelaide
What Frontrow believes
Innovate. Integrate. Elevate.
INNOVATE
New ideas are only worth something once they're delivered. Frontrow builds with current Microsoft and AI capability, then proves the outcome with numbers a client can show the board.
INTEGRATE
Technology that sits outside the workflow gets ignored. Frontrow embeds into the tools a team already uses (Outlook, Teams, SharePoint, Copilot) so new capability lands without friction.
ELEVATE
The work only matters if it lifts the business. Frontrow measures the hours returned, the decisions made faster and the capacity freed up, and doesn't walk away until it's real.
The Frontrow promise
No junior bait-and-switch.
The pitch and the delivery are the same people. Frontrow does not sell junior time dressed up as senior strategy, and does not hand your project to whoever is free. Every engagement has a senior consultant accountable for the outcome, and a Microsoft specialist or MVP in the build. That is the whole model.
Senior, accountable
One senior consultant owns the outcome end to end. No layer of account managers between the client and the work.
Microsoft depth in the build
A Microsoft specialist or MVP is on the engagement, not parked on a slide. Daniel Brown is a five-time Microsoft MVP.
The same people throughout
The people who scope the work deliver it. No handover to a junior team once the contract is signed.
The team
The senior people behind the work.
Frontrow is led by Graeme Lodge, who founded the business in 2018, and Daniel Brown, a five-time Microsoft MVP and the AI lead. These are the names on the engagement — not a directory of staff a client never meets.
Graeme Lodge
Managing Director & Co-Founder
25+ years helping businesses use technology to solve real problems. Founded Frontrow in 2018.
Daniel Brown
AI Lead · 5× Microsoft MVP
Microsoft Certified Agentic AI Business Solutions Architect. Copilot and Azure AI specialist. User Group Lead for Copilot and M365 in Adelaide.
Simon Aspinall
Modern Work Team Lead
Leads Frontrow's SharePoint, Teams and Copilot delivery. Senior Modern Work consultant.
Sam Williams
Investor & Executive Consultant
GM Information Technology at Next Payments. AICD-qualified. Cyber and AI leadership across regulated industries.
Ashby Childs
Service Delivery Manager
Ashby has spent most of her career in IT, progressing from administrative support to leading enterprise-grade teams. She owns on-time delivery across Frontrow engagements and is a key driving force behind the team.
Roland Smith
Business Development Manager
Roland works across the Frontrow team to support business growth and open opportunities for clients through technology, matching the right capability to the right outcome.
Neil Huckenswager
Senior Engineer
Seasoned service engineer with deep knowledge of Microsoft environments and broader IT infrastructure. First call for cloud and technical escalations across the client base.
James Milnes
Investor & Executive Consultant
Strategic advisor across product, operations and growth.
Where we work
Based in four cities. Working across Australia.
Frontrow has offices in Brisbane, Mackay, Townsville and Adelaide, with clients across metro, regional and remote Australia. When a job needs hands on site, someone on the team is already close by, and Frontrow travels for the rest.
Brisbane
Level 1, 355 Queen Street, Brisbane QLD 4000
Mackay
Suite 9, 92 Wood Street, Mackay QLD 4740
Townsville
Level 2, 280 Flinders Street, Townsville QLD 4810
Adelaide
121 King William Street, Adelaide SA 5000
Let's talk about what's next.
Whether it's a Copilot rollout, a SharePoint migration or a fresh view of your managed IT — we'll tell you what's worth doing and what's not.