Frontrow Technology

AI, the way Frontrow does it

Give your team back their day.

Your senior people are short of hours, not capability. Frontrow puts AI to work on the repetitive jobs that quietly eat their weeks, set up safely on the Microsoft tools you already pay for, with a real result inside a quarter.

5× Microsoft MVP

Frontrow's AI lead, Daniel Brown, has been recognised as a Microsoft Most Valuable Professional (MVP) five years running, a top-tier credential in Copilot and Microsoft 365.

Certified AI architect

Daniel is a Microsoft Certified Agentic AI Business Solutions Architect, among the first in Australia certified to design the AI assistants Frontrow builds for clients.

Community lead

Daniel runs the Adelaide Microsoft 365 & Copilot User Group, the conversations other consultants pay to attend, that Frontrow clients are wired into directly.

The invisible tax

Your best people are paying for the work that shouldn't be on their desk.

Hours pulling reports together. Decisions on hold waiting for analysis. Manual compliance checking. Rewriting the same briefing three ways for three different people. Forecasting in spreadsheets at midnight.

None of that is strategy and none of it is judgement. It's the invisible tax — and in most Australian businesses, it's the reason senior people can't do the job they were hired to do.

Set up properly, AI is the first tool in a generation that takes that tax away. That's the point of AI at Frontrow — capacity, not gadgets.

What gets in the way

Four problems Frontrow takes off your desk.

  • Your senior people have the expertise the business needs, but never the hours to use it.

    Frontrow sets AI on the work that shouldn't be on their desk, so the skill stays and the busywork goes.

    Your best people spend their day on judgement, not admin.

  • Most AI pitches start with a headcount number, which is the wrong place to begin.

    Frontrow builds every engagement around freeing up decision-makers, never around replacing them.

    Your leaders get back to the job they were hired to do, with the same team.

  • Multi-year AI programs tend to stall before they deliver anything you can point to.

    Frontrow ships one real workflow your team uses inside 90 days, with a clear measure of what it saved.

    You build out from proof, not from promises.

  • Microsoft 365 Copilot can see whatever your staff can see, so a single oversharing mistake becomes everyone's problem.

    Before anyone types a prompt, Frontrow sorts out who can access what and confirms nothing private leaks.

    The convenience arrives without becoming a data breach.

Where AI takes a business

Five stages. Most Australian businesses are stuck between the first two.

Buying Copilot licences doesn't make you an AI-enabled business. This is the path Frontrow walks clients through — from curiosity on the side to AI as a core part of how the business runs.

  1. 01

    Curious

    A few people try AI tools on the side. No plan, no guardrails — just curiosity.

  2. 02

    Helping out

    Microsoft 365 Copilot is switched on. Staff use it to draft, summarise and catch up on meetings. Individuals get faster.

  3. 03

    Tidied up

    Information is organised and access is fixed, so AI gives reliable answers. Uses are tied to real business goals and repeat.

  4. 04

    Built in

    AI sits inside the tools your team already uses and helps with decisions, not just drafts — answering from your own data.

  5. 05

    Running the business

    AI quietly handles repetitive work, models scenarios and keeps itself in check. A regional team operating at the scale of a far bigger one.

Real work, not demos

The jobs Frontrow has already put AI to work on.

Patterns deployed across sales, compliance, policy and board work. Each one answers from the client's own data, shows people only what they're allowed to see, and is built to hold up with real users.

  • A manager who wants to dig into performance has to wait on a report or a data analyst.

    Frontrow builds an assistant that answers in plain English from your live figures, tied to your real data so it does not make numbers up.

    Your managers get the answer in the meeting, not next week.

  • Staff waste time hunting for the one clause buried somewhere in your policy library.

    Frontrow builds an assistant that pulls the answer straight from your own documents and cites the exact clause, showing each person only what they're cleared to see.

    The right answer is one question away, with the source attached.

  • Your compliance team spends its weeks chasing changes in legislation by hand.

    Frontrow builds a workflow that tracks the rule changes and drafts the matching policy updates for review.

    Your compliance team approves edits instead of hunting for them.

  • Your finance lead burns the last week of every month stitching numbers from several systems into one board pack.

    Frontrow builds a workflow that pulls those sources together and drafts the write-up, grounded on your real figures.

    The monthly pack becomes an afternoon's review, and the week comes back.

  • The board walks into the hard calls without having pressure-tested the options first.

    Frontrow builds a sounding board on your own data that runs strategic options past you before the meeting.

    Your board arrives having already stress-tested the difficult decisions.

Ways to start

Three ways to start with Frontrow.

Pick the one that matches where your business is right now.

Start here

AI Readiness check

A quick read on how ready your business is across data, access, workflow and adoption. Walk away with a 90-day plan you can take to the board.

Run the check
Get Copilot right

Microsoft 365 Copilot rollout

Frontrow sets up Copilot the safe way, with access sorted, data protected and people trained, then measures the hours it gives back.

Scope a rollout
Find the opportunities

AI Business Transformation Review

A structured review that finds where AI and automation actually pay in your business, then turns it into a costed 12-month roadmap.

See what's involved
Talk it through

Talk to the AI team

Tell Frontrow the repetitive job that's eating your team's week. Get an honest read on whether AI can shift it.

Talk to a senior consultant

Prefer to talk it through? Call 1300 012 466 or talk to a senior consultant.

Who runs your AI work

You get the MVP who earned the credential.

Microsoft awards the Most Valuable Professional (MVP) title to roughly the top 0.1% of its global community — judged on contribution to the product, not on sales. Frontrow's AI lead has held it five years running. That's a Microsoft assessment, not a Frontrow marketing line.

AI Lead

Daniel Brown

5× Microsoft MVP · Microsoft Certified Agentic AI Business Solutions Architect

MVP ×5

Daniel has spent a decade in the Microsoft world. He writes, speaks and trains on Copilot, runs the Adelaide Microsoft 365 & Copilot User Group, and holds one of the first Microsoft AI architect credentials issued in Australia.

What that means for you: when a Copilot rollout hits the inevitable awkward case — a security rule blocking something it shouldn't, an access label misfiring, an assistant pulling answers from the wrong place — you're not waiting a fortnight for Microsoft support. You're asking the person Microsoft support sometimes asks.

  • Speaks at the Microsoft AI Tour, MVP Summit and Copilot community events
  • Runs the Adelaide Microsoft 365 & Copilot User Group (open to Frontrow clients)
  • Publishes practical guides on Copilot access, data protection and keeping AI safe

Modern Work Lead

Simon Aspinall

Leads SharePoint, Teams and Copilot delivery across Frontrow engagements. Runs the hands-on end of getting your data ready for Copilot — the part most partners skip and blame on the client later.

Managing Director

Graeme Lodge

Twenty-five years building businesses on Microsoft technology. Keeps the engagement honest — the scope, the price, and whether the thing about to be built is actually the thing you need.

What it runs on

Microsoft-first, built for Australian businesses.

Frontrow is a Microsoft Partner. Every AI engagement runs on the Microsoft tools you're already licensed for — with the MVP-led depth most partners outsource to a vendor phone call.

  • Microsoft 365 Copilot

    AI built into Word, Excel, Outlook and Teams

  • Azure AI

    Microsoft's secure AI platform, inside your own systems

  • Microsoft Fabric

    Gets your data into a state AI can actually use

  • Copilot Studio

    Custom AI assistants for your specific jobs

  • Power Platform

    Automates the last step so AI output turns into action

  • SharePoint

    The company knowledge AI answers questions from

  • Microsoft Purview

    Keeps private information protected and tracked

  • Microsoft Entra ID

    Controls who can see and do what

Talk to a senior consultant about your AI work.

No slide decks. Frontrow will look at the tools you already have, the state of your data, and the three highest-value AI moves for your business.