Why this matters
The new SEO is "did the model cite you".
Australian buyers — especially in B2B — increasingly start a shortlist by asking an AI assistant. ChatGPT, Claude and Copilot all answer recommendation questions confidently, and the brands they name end up on the buyer's longlist. Brands they don't name don't get a hearing.
Standard SEO tools (Ahrefs, SEMrush, GSC) cannot see this traffic. It happens off Google. The first useful proxy is to ask the model the questions a buyer would, and see which brands surface. That is what this tool does.