Marketing · 10 prompts

Microsoft 365 Copilot prompts for Marketing — 10 prompts for AU marketing teams

Marketing benefits from Copilot in two distinct ways: drafting acceleration (briefs, posts, articles, decks) and analysis acceleration (campaign performance, audience research, competitor reviews). The prompts below assume marketing judgement still drives messaging direction.

Showing 10 of 10 prompts

Campaign brief

Word

Prompt

Draft a campaign brief for {Campaign Name} targeting {Audience}. Use our standard brief template. Cover: objective and KPI, audience definition, key insight, proposition, message hierarchy, channel mix, budget AUD ${Amount}, timeline, success criteria.

Expected outcome

Campaign brief draft ready for stakeholder review.

Substitute {placeholders}

Blog article first draft

Word

Prompt

Draft a 1,200-word article on '{Topic}' for {Audience}. Australian English. Plain language, no jargon, no 'in today's fast-paced world'-style filler. Structure: hook intro, three sub-sections with H2s, practical takeaway. Reference our existing related articles in /sites/marketing/content for tone consistency.

Expected outcome

First-pass article ready for editorial review.

Substitute {placeholders}

LinkedIn post — thought leadership

M365 Chat

Prompt

Draft three LinkedIn posts for {Author Name} on '{Topic}'. Each: 200–280 words. Voice: direct, opinionated, plain English, no buzzwords. End each with a question that invites discussion. Australian English.

Expected outcome

Three post drafts in the author's voice.

Substitute {placeholders}

Press release

Word

Prompt

Draft a press release announcing {Announcement}. Standard structure: headline, dateline (Brisbane, {Date}), lead paragraph, supporting detail, executive quote from {Spokesperson}, customer quote if available, boilerplate, contact. Keep under 400 words.

Expected outcome

Press release draft ready for PR review.

Substitute {placeholders}

Competitor positioning analysis

M365 Chat

Prompt

Pull what we know about {Competitor} from our internal research, recent emails, and SharePoint files. Summarise: their positioning, their pricing approach, their customer base, their strongest differentiators against us, their weakest points. Suggest two changes to our messaging to better differentiate.

Expected outcome

Competitor brief with messaging recommendations.

Substitute {placeholders}

Webinar abstract

Word

Prompt

Draft a webinar abstract for '{Webinar Title}'. Audience: {Audience}. Speaker: {Speaker}. Cover: hook, three things attendees will learn, format, who should attend, how to register. Around 150 words. End with the registration CTA.

Expected outcome

Webinar abstract for landing page and email.

Substitute {placeholders}

Email nurture sequence

Outlook

Prompt

Draft a 4-email nurture sequence for {Lead Type} who downloaded {Asset}. Email 1: thanks + key insight (day 0). Email 2: case study (day 4). Email 3: deeper dive (day 9). Email 4: book-a-chat (day 14). Each under 120 words. Australian English. Plain text.

Expected outcome

Four-email nurture sequence ready for marketing automation.

Substitute {placeholders}

Campaign performance commentary

Excel

Prompt

Analyse this campaign performance export. Compare to the targets in /sites/marketing/{Campaign}. Cover: spend versus budget AUD, leads versus target, conversion rates by channel, CPL by channel. Suggest two specific optimisations.

Expected outcome

Campaign commentary with optimisation suggestions.

Substitute {placeholders}

Customer testimonial polish

Word

Prompt

Polish this raw customer testimonial transcript into a publishable quote. Keep the customer's voice — don't over-edit. Pull out 2 short headline-style quotes (under 25 words each) and 1 longer paragraph (60–80 words). Flag any claims that need fact-checking.

Expected outcome

Polished quotes plus longer paragraph with fact-check flags.

Substitute {placeholders}

Audience segment definition

M365 Chat

Prompt

Define the {Segment Name} audience segment for {Product}. Use our customer data in /sites/marketing/customer-data. Cover: firmographics (industry, size, geography), demographics, behavioural signals, key pains, buying triggers, channels they pay attention to. Output as a one-page brief.

Expected outcome

One-page audience segment brief.

Substitute {placeholders}

FAQ

How to actually use this library

Do these Marketing Copilot prompts work in Microsoft 365 Copilot specifically, or also in Copilot Pro / free Copilot?

These prompts are designed for Microsoft 365 Copilot — the enterprise SKU that grounds responses in your tenant's SharePoint, OneDrive, Outlook, Teams and calendar. Some prompts also work in Copilot Chat (free with most M365 licences) but without the tenant grounding the output is generic. Copilot Pro is the wrong product for an organisation with M365 — these prompts won't ground in business data there.

Do I need any specific licence add-ons for these prompts to work?

Microsoft 365 Copilot itself, attached to an underlying M365 E3 / E5 / Business Standard / Business Premium licence. The prompts that reference SharePoint sites assume the user has access to those sites. The prompts that pull from email and Teams chats work natively. None of the prompts require Copilot Studio or any other add-on.

Why are some prompts targeted at specific Office apps?

Microsoft 365 Copilot has slightly different capabilities depending on the surface — Copilot in Word can rewrite and summarise long documents, Copilot in Excel can analyse data and write formulas, M365 Chat can search across your whole tenant, Copilot in Outlook can triage and draft mail. Each prompt below is tagged with the surface where it works best. Try it there first.

Are these 10 prompts the full library, or are there more?

This is the public library. Frontrow runs Copilot adoption sprints that produce role-specific prompt sets tuned to a customer's actual business — typically 40–80 prompts per role family, calibrated against the data and processes the team actually uses. The public prompts are the starting point.

Can I share or modify these prompts?

Yes. The library is free, no email gate, no licence terms. Copy, paste, modify, share inside your organisation. If you build something good on top, we'd love to hear about it — email hello@frontrowtech.com.au.

Other departments

Browse the full prompt library

Want Frontrow to build a custom prompt set for your marketing team?

The public library is the starting point. A Frontrow Copilot adoption sprint produces a role-specific prompt set calibrated to your actual data, your actual workflows and your actual people. Typical engagement: four weeks, output is a deployed Copilot practice your team will keep using.

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